Episode: Reality Stars Icon Testing

Appstore icons for the game Episode: Reality Stars had gone through many iterations for testing. Each icon you see here has been designed and illustrated by me, using a mix of digitally painting parts and current game assets.

Episode: Reality Stars iOS Screenshots

Objective: Increase conversion rate and create engaging screenshots that capture the gameplay.

Outcome: Portrait sized screenshots had beaten out original landscape versions. Multiple tests had been done to achieve final product.

Impact: With a 2.83% CVR we had achieved positive lift.

1242x2208_LP1-Discover Romance_English.png

1242x2208_LP2-Dress to Impress_English.png

1242x2208_LP3-Become a Reality Star_English.png

1242x2208_LP4-Be a Drama Queen_English.png

1242x2208_LP5-Dress Up for Exclusive Events_English.png

1242x2208_LP6-Challenge Other Players_English.png

1242x2208_LP7-Exciting Locales_English.png

1242x2208_LP9-Earn Your Spotlight_English.png

1242x2208_LP10-Style Your Life_English.png

Current Android Screenshots

Objective: To beat and refresh the previous Android’s screenshots.

Outcome: With a 53.71% probability of beating the original we effectively replaced the old screenshots.

Impact: Uplift click to install rate by 46.1%.

App Store Features

I had the great pleasure of designing and illustrating some of Episode And Episode: Reality Stars App Store featuring images. Our yearly Pride art was some of my favorite to work on.

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